Betfair

We have worked with Betfair to provide the right voices for their advertising campaigns across five markets, as well as to create translations of their scripts in three versions; direct, spoken, and conversational. This always includes a meticulous selection process where along with the brief, Betfair provides a script and video which means that our voices can record reels using the actual material. This gives Betfair a better feel and understanding of how the artist will sound in their campaign and makes choosing a voice easier. We provide Betfair with artists who don’t just come in and read the script – they are proactive and suggest changes or improvements in their native language to make sure it flows as naturally as possible.

 But how do you find a voice that makes the audience want to place a bet? Working with Betfair is always a very collaborative process and we have developed an understanding of what they require of the voices they use. It is important for Betfair to find a voice that stands out and cuts through the noise and engages with the listener. As voices play a part in brand recognition, finding the right one is paramount.

Client – Betfair

Services provided — Voiceover casting, Audio-Visual Translation, Project Management.