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A bit about this project

We have worked with Betfair to provide the right voices for their advertising campaigns across five markets, as well as to create translations of their scripts in three versions; direct, spoken, and conversational. This always includes a meticulous selection process where along with the brief, Betfair provides a script and video which means that our voices can record reels using the actual material. This gives Betfair a better feel and understanding of how the artist will sound in their campaign and makes choosing a voice easier. We provide Betfair with artists who don’t just come in and read the script – they are proactive and suggest changes or improvements in their native language to make sure it flows as naturally as possible.

 But how do you find a voice that makes the audience want to place a bet? Working with Betfair is always a very collaborative process and we have developed an understanding of what they require of the voices they use. It is important for Betfair to find a voice that stands out and cuts through the noise and engages with the listener. As voices play a part in brand recognition, finding the right one is paramount.

Client – Betfair

Services provided — Voiceover casting, Audio-Visual Translation, Project Management.  


What Our Client Says

“TVG has never struggled with a brief and has always provided a strong selection of voices that work for the market, brand and audience. The voiceover is a vital part of our campaigns and TVG always provides us with solid talent who adds extra value. It is really a testament to the trust and quality when the voiceover artists record without the Betfair team present and still deliver great sounding results.”

Robin Marks
Head of Film & Motion GFX, Paddy Power Betfair

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